In some parts of the world, 2014 saw mobile overtaking desktop as the number one device for accessing the web.
Europe wasn’t quite there, figures were 60% desktop but still a whopping 40% of internet access was via mobile devices. This will increase in 2015.
Mobile users have different needs, there is no question about that. They need to be able to access information quickly and intuitively, not having to wait for larger desktop sites to load.
Those who thought they could avoid getting a mobile friendly website are going to need to think again because Google have announced that from 21 April 2015, there will be major changes to the Google search algorthim.
Mobile friendly websites will get a higher ranking in Google search
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Source: Official Google Webmaster Blog
Mobile users will welcome these changes, making their whole browsing experience so much easier. All that zooming and panning will be a thing of the past. This should really motivate site owners to become mobile-friendly. Google actually started highlighing mobile-friendly sites in search results last year.
Targeting and building a credible mobile web gives businesses an advantage. See if your website is mobile friendly, take the Google Mobile-Friendly Test
How mobiles are used today
- 63% browse the web
- 62% check mail
- 49% listen to music
- 46% play games
- 42% download or use apps
- 15% purchase a product
- 15% read a book