That Fitster is a health, fashion and lifestyle blog by Catarina Garrido. Based in London, Catarina writes about her favourite foods and recipes, her favourite fashion and gives lots of health and fitness tips.
It is acknowledged that there are many bloggers and online retailers out there. Catarina’s unique USP is her voice, story and lifestyle, which she knows will strike a chord with her audience and make her stand out from the crowd. The target audience is 25-45 year-old women, including mums. They’re educated, somewhat affluent busy city workers, full-time mums, gym bunnies or simply curious, enthusiasts of a healthy, fun lifestyle. The audience is buying into a healthy, active and fun lifestyle that will help them achieve the best version of themselves.
This is a WordPress blog that is easy to navigate with clear categorised posts. Each category has its own colour and icon. There is an Instagram feed, the most popular posts are displayed in the sidebar along with newsletter sign-up and social media links. Visitors are able to join in by commenting on posts and sharing them via social media. Social media is pivotal to the success of this website.
Catarina is able to manage all of her content and images through the easy to use WordPress interface. The blog is fully mobile responsive.