WordPress Design for Redwood Brand Curators

WordPress Content Management System


“Hi Tracey, First and foremost we both love it! It looks fab! We’re very excited about it going live!! Thank you so much”

Full sized background images create the theme

Mobile Responsive Design, looks great on iPad

Mobile friendly web design, clear on iPhone Content adapts to fit the container Mobile responsive content you can manage yourself

Redwood Logo

This was a lovely project to work on and if you get the opportunity to work with these guys then do!  They are marketing specialists in the Pharmaceutical industry and work alongside medical experts to deliver top grade solutions for their clients, who include GlaxoSmithKline and Novartis.

The Challenge

Redwood Brand Curators were looking for a simple but bespoke, designed website to replace their existing holding page. The website objectives were: to encourage potential customers to enquire for more information; to demonstrate tone and business capability; to give existing and potential customers confidence in Redwood as an organisation.   The design keywords were professional, unique, bespoke, reliable, strong and organic (natural).

The Solution

The branding was already in place and I designed the site to completely incorporate that.  The tone was to be organic, the logo being in shades of brown and tan – earthy colours.  I carefully selected images of redwood trees to create the full screen backgrounds, these make a stunning backdrop, full screen background images certainly make a statement.

The content elements have a cream background with a large semi-opaque version of the logo overlaid.  I created icons to match the branding colours and introduced a little pink, blue and green in the buttons to give the site another dimension.  Hovering over the sections at the bottom of the home page gives the effect that they are slightly lifting from the page. The header font is Oswald and the body font is Cabin, they work really well together. The dark footer brings the whole thing together with a dark earth colour to ground the site and the branding.

The website certainly demonstrates the tone of the organisation and Redwood’s business capability. It demonstrates a strong brand and promotes trust, plus Redwood now stand out nicely from the crowd.

Main features:

  • Custom website design creating a brand message
  • Creating icons and graphics based on their existing branding
  • Full screen background images
  • Meet the team profiles
  • Mobile responsive, adapts to work on any device from desktop to tablet to mobile
  • Private document upload and view area for staff only
  • The client has full control and is able to edit all page content.


“Hi Tracey, First and foremost we both love it! It looks fab! We’re very excited about it going live!! Thank you so much”