2015 saw mobile overtaking desktop as the number one device for accessing the web and a report published by Reuters states that 75% of Internet use in 2017 will be from mobile devices.
Mobile users have different needs, there is no question about that. They need to be able to access information quickly and intuitively, not having to wait for larger desktop sites to load. Web developers should only be building mobile friendly websites today.
Those who thought they could avoid getting a mobile friendly website are going to need to think again because Google have announced that from 2015, there were major changes to the Google search algorithm.
Mobile friendly websites will get a higher ranking in Google search
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Source: Official Google Webmaster Blog
Mobile users will welcome these changes, making their whole browsing experience so much easier. All that zooming and panning will be a thing of the past. This should really motivate site owners to become mobile-friendly.
Targeting and building a credible mobile web gives businesses an advantage. See if your website is mobile friendly, take the Google Mobile-Friendly Test
Mobile responsive design is Google’s preferred approach and so if your website is not mobile responsive at the moment it certainly needs to be. You don’t need to go as far as an App if you don’t want to, the same website can be adapted to look great on all devices from huge TV to smart phone.
Here is an extract from the Google Webmaster Central Blog:
Helping users to find mobile friendly pages
Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone.
This can be a frustrating experience for our mobile searchers. Starting today, to make it easier for people to find the information that they’re looking for, we’re adding a “mobile-friendly” label to our mobile search results.
Source: Google Blog
How mobiles are used today
- 63% browse the web
- 62% check mail
- 49% listen to music
- 46% play games
- 42% download or use apps
- 15% purchase a product
- 15% read a book
These messages have been around for a couple of years now and there are many companies who have jumped on the responsive web design train but there are still many more who need to get on board.