When Sarah Gray called me to say that Socially Shared were going to be doing a series of video interviews I was not keen. It’s just not my favourite thing looking at pictures of myself, particularly moving ones.
Now I am quite glad I did it. I can see now why people use video for business so much, it is so much more interesting than reading a load of text. I am seriously tempted to do some very short videos, maybe a minute or two – I think anything longer and people will veer away. I am certainly more likely to view a very short video as opposed to a ten minute monologue.
I almost felt a little bit jealous when I see people chatting away on video with total confidence in what they are saying. So many of my friends and colleagues do it now so it shouldn’t be that difficult. I think the whole world is probably self-critical at times but it is not about that, it is about getting your message across in the best way possible. Grab the mantle with both hands, throw caution to the wind and get out there and do it! I will practice on my laptop first but I am going to do it.
I didn’t hate watching myself on this video, in fact I quite enjoyed it at times. There is a section where I waffle on a bit but generally it’s not at all bad!
Here’s the video
Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.
Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour.Digital Marketing Institute