Successful Women in Business Networking

The online home of the #SWIBTribe women’s business networking.  A bespoke WordPress design with multiple child sites for individual locations.

About


Looking for business networking with a difference? The Successful Women in Business Network (SWIB) is THE business networking meeting for women in the South West. They hold monthly business networking events for women across Devon, Dorset, Hampshire and Somerset. Join the SWIBTribe founded by Gill Donnell MBE and bring personal development, business growth and celebrations of success together in one place.

The Challenge

The main business focus of SWIB is to gain new members. Plus to develop a network of franchisees, who share the common goals of SWIB. Franchising will increase the size of the Tribe, which in turn raises brand awareness and the profile of the business. Each franchisee will require their own website (child site).

The central website will include content feeds from all websites, so the membership directory and the events will be managed and displayed on the individual child sites and will feed through to the main site to provide a central point of reference.   Online booking, online membership and member details upload are required.

The new design needs to showcase all of the elements of the website and be clear and engaging.  It needs to build trust and make people want to join the #SWIBTribe.  The standard of images needs to be high to create the best impression and to retain the interest of visitors.  Clear calls to action need to get visitors to book events and signup for membership.

The Solution

This website is completely up my street – clean, contemporary and engaging.  We have not been afraid to use white space and that is what makes everything stand out so well.  Far from being easier to build, a minimal site is probably more of a challenge but it is exactly what Gill asked for and a design style that I personally love.

The home page begins with a video, the best way to engage visitors on the web.  Then as you scroll down you can see upcoming events, latest members and news and podcasts.  Some of the sections have a nice parallax effect where the content scrolls over a background image.  The heading fonts are Raleway and the main body font is the dependable Proxima-Nova, the two fonts work well together and are lovely with clean web pages.   The menu is sticky, always at the top of the screen ready for when the visitor needs it.

Visitors can signup and pay to become members. When they have they can complete their direct debit form and also complete their profile, image and add their social media links via an online form. Online event booking is a must, they can book any event, pay and receive an email confirmation back straight away. Events are clearly laid out and easy to book, the members directory shows a list of all members and can be filtered by location.

This website is built to portray trust, do things in a professional and efficient manner and get people to take the desired action.

It is a WordPress multi-site installation, which involves the main site with child sites feeding content through.  Franchisees can only access their own websites but the multi-site administrator can manage all sites from a single login.

In Brief

  • Bespoke website design
  • A WordPress Multi-site solution for desktop, tablets and mobiles
  • Full branded administration and editing area for all users
  • WordPress design for easy editing and content management
  • Events with online booking
  • Membership signup and payment, with membership details online form
  • Member directory
  • Blog, Podcasts and Videos
  • Google location maps
  • Social Media Sharing | Social media links.
  • Google friendly

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