Sainsbury’s the Power of Advertising

Sainsburys and Royal British Legion WW1 advert

Sunday morning and a quick browse on Facebook, I am pointed in the direction of an article on the Guardian website the title of which is …

Sainsbury’s Christmas ad is a dangerous and disrespectful masterpiece

… so you will get the gist!  Mind you these are the same people who said that the Poppies at the Tower of London were gloryfying war.

We are all entitled to our opinion but here are a few facts:

  • Sainsbury’s have been one of the bigget supporters of the Royal British Legion for 20 years.
  • They raised £4.5m in 2013, set to be more this year with the sales of the WW1 chocolate bar.
  • Sainsburys were founded in 1869 and so probably know a bit about the war.
  • They have made this advert in partnership with the Royal British Legion.

At the end of the day, every large retailer will advertise at Christmas and to me the fact that Sainsburys have taken the time to make such a beautiful film is a good thing.  No it doesn’t show the full pain of war but that’s not the intention.

I bought all of my christmas cards from the Royal British Legion yesterday, I wouldn’t even have thought of this if it hadn’t been for the advert.

The one thing that this does hightlight is the power of advertsing and the conversations it can fuel.  Even I am writing about it!

Watch the ad …


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© Tracey Rickard. If you want to use any of my content please ask me first, you can't use it without permission that's stealing. You can use an excerpt as long as it is linked back to this article.