The short answer: to build a fabulous impactful website that will drive your visitors to do what you want them to!
To focus on the credibility of your business and provide a consistent brand message.
First impressions are everything and choosing the right graphics, colour schemes, fonts and layouts are vital if we are going to attract your target market.
You need a great user interface and user experience
We need to dig deeper too, find out who you are talking to and what you want them to do when they visit your site – encourage them with clear calls to action.
We can’t forget content strategy, the written elements of your website need to correspond with your brand vision and your goals. The success of your site depends on a clear content strategy.
Good coding goes without saying. The website needs well structured, secure and standards compliant coding, plus be SEO friendly and mobile responsive.
We need to communicate and keep communicating through the whole process. It’s important that there is total clarity between us, so I have a complete understanding of your business, your product, your vision, your objectives and your customers. Then, when I produce a bespoke web design for you, there is a very strong chance that you will love it straight away.
Not all web designers are equal and it’s important that you know who you are dealing with. Check if they have a proven track record and longevity, what do their clients say about them? It’s important that you get a written quote and there is a definitive process. Will they provide you with ongoing support?