The Micro Business Show is an event especially tailored for men and women from the freelance, self employed and micro business community, a unique offer to what else is currently available. There were plenty of EXPOs out there with high costs associated but nothing for the very small business with smaller budgets, so this show definitely bridges a gap in the market.
The event was hosted by the Socially Shared Business Support network in collaboration with Welcombe Events. It was held at Hogarths Hotel, a country hotel near Solihull. They scheduled a series of seminars to run throughout the day, which was a great incentive to draw people to the show.
The Micro Business Show was a complete forage into the unknown for Tracey Rickard Web Design. During my time in corporate life I was involved in too many exhibitions to count but this was all about my own business. I created my stand by way of a tall banner that I’d had designed and printed by Rebecca at Glory Design. Plus I had my flyers and leaflets to hand out.
The show was a great networking event I got chatting with all of the businesses on other stands and made plenty of new contacts. I also made a couple of purchases from other exhibitors. I am not sure how many people came through the doors but the day certainly went pretty quickly.
I learned that you need goodies and freebies to attract people to come and talk to you! You need to make your stand as attractive as possible and the way to do that is to fill it with information and plenty to catch the eye of the visitor. As it was my first exhibition as a freelancer I did OK but picked up some very good tips for next time.
With the number of micro businesses continuing to grow and contribute so much to both the local and national economies, Nicola Kelsey (event organiser) felt that the needs of such businesses should be catered for. This is such a great step forward and so good to see that someone is supporting and thinking about the small businesses and freelancers throughout the region. It would be good to see this rolled out nationwide.