It’s so important to show that you’re in business and look professional with email addresses at your company domain. So much better to use firstname.lastname@example.org rather than @gmail or @live or @hotmail as your business email.
I had my domain email hosted with my regular hosting company for years and gradually found that my emails were spending more and more time in people’s spam bins. This was even happening for people who had me in their contacts list. The problem with shared hosting is that you have hundreds of people sharing the same IP addresses. So if one person misbehaves and gets email blacklisted the whole platform might get blacklisted. All no fault of your own.
Even if you have private hosting i.e. a virtual server or dedicated server it can still happen. There are steps we can take to stop it, like adding records to the domain to create additional security levels but even that is not bullet proof.
So the best email routing I have found is Gmail. Google’s servers guarantee 99.9% uptime on your email. Industry-leading security, spam protection and automatic backups help protect your business data. There is a cost but £4.60 per month also includes 30 GB of cloud storage, file sharing, video conferencing and 24/7 support.
Here’s how to create a custom domain email address with Gmail:
- Purchase a custom domain name if you don’t have one. Every hosting company sells domains. You don’t need to buy any hosting if you just want email.
- Visit the Google Apps site here and choose the package that works best for you. You can take advantage of the 14 day free trial.
- Sign up for G Suite
Create an account by simply entering your information as prompted. During sign-up specify the domain that you want for your business email. If you don’t yet own the domain, you can purchase it from Google for an additional fee.
- Setting up your account
Add the details you are asked for when prompted. It should all be pretty straightforward.
- Verify your domain
During setup you will be prompted to To verify that you own your domain. This ensures that no one else is using your domain for G Suite without your permission. The G Suite setup wizard gives you a unique verification code to add to your domain settings. This involves logging into your domain control panel and adding a text snippet. You might want to ask a developer to help you with this (5-minute job), or your hosting company can do it for you. If you like you can do it yourself and there is help on that at Google verification here.
- When done go back and click the “verify” button in your G Suite Account.
- Go to your G Suite account and personalise your account by uploading your company logo, creating email aliases such as sales@yourcompany (your primary email) and setting up any additional users who need an email address.
- Possible additional step: Tell your domain to use Gmail
If you verified as shown in step 5 you shouldn’t need to do this but some hosts will require it.
Your domain might need to have some additional Gmail records added. Again, you might want to ask a developer to help you with this (5-minute job), or your hosting company can do it for you. Or you can login to your hosting account and add the Google email records yourself, help on that here. Google will give you confirmation when they are all set up correctly, this can take 24 hours. They look like the following:
That’s it! Well done!!
Give it a little bit of time and your email will starting routing through Gmail. If you login to Gmail with your Google account you should see your email flowing through, then you know it has worked.
A Note on MailChimp Newsletters
If you wish to send multiple emails or email newsletters from your domain you should always set yourself up with a MailChimp account rather than try to send bulk email from your desktop. This is free to do and gives you the best chance of your emails being seen by your target audience. MailChimp have some great drag and drop templates to create some really attractive newsletters and mailshots.