We don’t just look at the cosmetics of your brand. We uncover the essence and heart of your business to create stunning websites that represent your true values and mission.
So what does this all mean? ….
Your brand is so much more than a logo. It’s the heart of what your business stands for, what really sets you apart and this needs to shine through in everything you do. When you have defined your greatest strengths, skills and credentials you can outline the practical and emotional benefits of these to your clients. Going a step further you can identify your superpower, brand values and personality traits and finally to hone in on the very ‘essence’ of the business.
My superpower is that I am full of brilliant ideas and extremely perceptive. This means that I’m all about capturing the essence and personality of my client’s brands and businesses and creating websites that surprise and delight.
By brand essence is simply … Polished, captivating websites that convert.
Brand Design Style
Once the essence of the brand is clear then the focus can move to the best design style for the brand. Strategic questions like the following will move us closer to our vision.
- What do we want our business to be known for?
- What makes us distinctive and stand out from our competitors?
- Who are our competitors?
- Who are our ideal customers and why do they buy from us?
- What are the brand values and personality traits which drive our business?
- Which companies and brands inspire us?
- What impression do we want to make?
- What is the look and feel we are after?
My brand look is natural, elegant and simple.
My brand feel is captivating, polished and approachable.
Brand Colours
When defining my brand the final stop was to move onto Colour Psychology for Business, which is all about marrying up the personality of a brand with a well-planned set of colours and other elements to create a coherent and intentional message, look and feel.
There are four main archetypes or personalities that correlate with the four seasons – spring, summer, autumn and winter. Each type (or seasonal personality), has its own distinctive set of characteristics, traits and aspirations. The energetic personality traits can be expressed not only through a harmonious ‘family’ of colours, tones and hues, but also imagery, typefaces, patterns, textures, tone of voice and other styling elements. Each season is very ‘people’ driven. Effectively what we are doing in this process is capturing the ‘personality’ of my brand/business.
My brand is a Summer personality, which most represents the personality, energy, characteristics and traits I am trying to convey.
It would have been impossible to use a whole colour palette in a brand, so designers are selective. There are also lots of options for using colours. My brand is a very simple elegant design in a mid-grey colour but my photography represents the summer season and supports my branding as a whole.
Typography
Summer fonts are elegant, flowing, delicate and romantic with a sense of timeless beauty – think beautiful script fonts and quality, traditional Serif typefaces. I have used a mix of fonts in my website to create the typeface for my brand.
It’s so much more than a logo
So you can see how a brand is so much more than a logo and how every element of it needs to be considered in every aesthetic that is created for your brand. From business cards to letterheads, from social media to websites. We need to send a coherent message to your clients and prospects to build trust and to make them want to work with you. Work with me!
