Panton & Co Accountants

Accountancy web design, a WordPress brochure website with blog and structured layouts for Panton & Co Accountants.

About


Panton & Co is a firm of business oriented accountants based in the East Midlands. They work with a range of owner managed businesses, from property owners and small sole-traders to small and medium sized companies. They are not the sort of accountants that just sit in the corner crunching numbers. They help businesses to achieve their goals, as well as running payroll and preparing annual accounts and tax returns.

The Challenge

The new website is to showcase Panton & Co and encourage visitors to get in touch. The website must be professional in appearance but also visually striking to make an impact on site visitors. The design should be simple, clean, elegant and the layout uncluttered. Apple not Android! It should be punctuated with images and not text heavy. There are two different audiences for the website – it needs to inform existing clients as well as attract new ones. A clean focused design is required that resonates with the target market.

Panton & Co will need to be represented as a helping businesses, using modern technology / cloud accounting to deliver traditional services in a more efficient, effective and informative way to add value… but then also providing additional services & support for those clients that need it. It’s also important to be seen as human, approachable and easy to relate to; professional but definitely not corporate or starchy. Panton & Co are accountants but you’ll never find anyone in a suit or tie in the office. Potential themes to represent taking client businesses forward could be achievement indicators – mountains, the Highlands, boats and the great outdoors.  The way software is used to deliver traditional services is important, focusing on pulling in businesses to streamline efficiency, rather than a shoe-box of receipts. There are many platforms out there but Panton & Co only use 3 platforms; logos should be included in the footer for Xero, Quickbooks and FreeAgent.

The Solution

The theme is the great outdoors and represents the casual approach that Panton & Co were looking for, not too corporate or starchy.   At the same time the website is extremely professional and clearly demonstrates the calibre of this accountancy firm and the work that they do. The design is clean and contemporary, blending with the logo and adding further colour as appropriate. Buttons and icons were created to compliment the branding. Appropriate and attractive fonts were selected.  Templates have been created to ensure that whilst it is a structured design, text is not in heavy blocks but dispersed around plenty of images.  The software logos are prominent, exactly as they wanted.

The best thing is that it is unique to them, their branding and their message.

In Brief

  • Bespoke accountancy website design
  • Mobile responsive
  • WordPress design for easy editing and content management
  • Blog
  • Social media integration
  • Google friendly
  • Contact form

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