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Tracey Rickard Web Designer Dorset

Tag: Content Marketing

My Business Spotlight with Socially Shared

Posted on November 14, 2019 | Updated November 12, 2019 by Tracey Rickard
Tracey Rickard Web Designer Video Interview

When Sarah Gray called me to say that Socially Shared were going to be doing a series of video interviews I was not keen. It’s just not my favourite thing looking at pictures of myself, particularly moving ones. Now I..

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Great Feedback on My Website Design that Works Workshop

Posted on October 31, 2019 | Updated October 31, 2019 by Tracey Rickard
Me Presenting Website Designs that Work

It was my pleasure to present “Websites that Work” to SWIBTribe in Dorchester yesterday. I have done many presentations over the years, particularly when I was in corporate life and have never really enjoyed them, nerves tended to take over…

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Just About Digital – Online Visibility

Posted on November 12, 2018 | Updated December 7, 2018 by Tracey Rickard
Just About Digital Online Visibility

I was recently asked to present at the Just About Digital development day being run by Socially Shared networking.  My subject was online visibility and I talked about ways to raise your online profile and to direct traffic to your..

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Positive Feedback that I Saw By Accident!

Posted on September 4, 2018 | Updated October 16, 2018 by Tracey Rickard
Your Central Hub

I have just found your site after receiving my Guardian News email. What a fantastic amazing website!!

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Websites that Work in Every Sense of the Word

Posted on July 2, 2018 | Updated November 12, 2018 by Tracey Rickard
The Socially Shared Conference Workshop Hosts

What a fabulous day we all had at the Socially Shared women in business conference 2018.  Great speakers, lots of interesting things to learn and great company.  I have been a member of Socially Shared for nearly a year now..

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There’s More to Web Design than Code and SEO

Posted on March 26, 2018 | Updated April 7, 2018 by Shelley Wilson
Shelley Wilson

Being passionate about your chosen career is a must when you run your own business. You live, breathe, and eat with it morning, noon, and night. However, as with any business, there’s always a sole trader or a team (large..

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Somebody Stole My Content

Posted on February 12, 2018 | Updated March 31, 2018 by Tracey Rickard
Thief

I cannot believe it happened and it was a bit of a shocker to see my very carefully crafted content appearing word for word, page for page on somebody else’s website.  My home page text was there, then my main..

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5 tips for optimising your images for the search engines

Posted on December 28, 2017 | Updated March 30, 2018 by Tracey Rickard
Choose suitable images, freelance design

If you’ve ever been driving down the road and decided to take the longer, scenic route instead of the shorter and more obvious way home, you will be able to appreciate the magic of online images. Images are very much..

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Are you remembering to test your landing pages?

Posted on December 12, 2017 | Updated March 30, 2018 by Tracey Rickard
Testing website landing pages

A landing page is a web page which serves as the entry point for a website or a particular section of a website. A website conversion means that your visitor has done what you wanted them to do. They might..

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5 ways to continually generate new blog post ideas

Posted on November 29, 2017 | Updated March 30, 2018 by Tracey Rickard
Ideas for blogging | WordPress Websites

So you’ve employed a great WordPress designer to come up with a site for you, and once they’ve finished their job, it’s up to you to keep it updated with fresh and interesting content. Sometimes, though, you just can’t think..

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How to select the most appropriate stock photos for your site

Posted on November 1, 2017 | Updated April 6, 2020 by Tracey Rickard
Lovely stock image, Warwickshire

Stock photos are very much part of the ‘furniture’ of web design and online content production, and are widely used to market a vast range of products and services. However, it can also be very easy to select unsuitable stock..

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Make sure your new brand stands out!

Posted on September 3, 2015 | Updated March 5, 2018 by Tracey Rickard
Brightly coloured lizard

There are many things to consider when starting out and building your brand.  You want to stand out and above all become trusted by a loyal customer base. The basics for creating your brand… Why? This has to be the..

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SEO in a Nutshell

Posted on April 30, 2015 | Updated March 30, 2018 by Tracey Rickard
SEO in a nutshell

SEO in a nutshell is a brief overview of SEO for beginners. A simple definition of search engine optimisation: it is a technical and creative process to improve the visibility of a website in search engines, with the aim of..

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Don’t leave your personality at the door!

Posted on November 13, 2014 | Updated March 30, 2018 by Tracey Rickard
Personality at the door

I have been looking back over my personal blog at some of my old blog posts. I am going back a few years.  Some were quite comical and actually not too badly written. Where has that happy and witty blogging..

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Manage Your Metatags & More SEO for WordPress

Posted on July 19, 2014 | Updated March 30, 2018 by Tracey Rickard
SEO in a nutshell

SEO for WordPress makes it easy for you to manage your website. SEO or Search Engine Optimisation is the art optimising your website to ensure it is found and ranked by Google and other major search engines. Getting the Foundation..

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Why your website should be your internet marketing hub

Posted on January 24, 2014 | Updated August 17, 2018 by Tracey Rickard
Web design and social media

Following on from my recent post – Making your website, the central hub for social media marketing  – where I outlined some of the tools available to enhance your performance and link backs on social media. I thought I would..

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How to make your website, the central hub for social media marketing

Posted on November 14, 2013 | Updated March 30, 2018 by Tracey Rickard
Web design and social media

Being a web designer today involves delivering a full internet marketing solution and that includes social media. Social media and search engine optimisation go very much hand in hand and businesses are using social media to create interest around their..

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If content is King, images are the crown

Posted on February 20, 2013 | Updated March 30, 2018 by Tracey Rickard
Images are the crown

A good website design absolutely stands on its images, they attract us and keep us interested. In a magazine article most of us will scan the images before we get to the text and if the pics don’t get us..

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Google Loves Good Content!

Posted on February 14, 2013 | Updated March 30, 2018 by Tracey Rickard
Content gone viral

A website is all about keeping the visitor interested enough to take the desired action. That could be anything from making a call to signing up to a newsletter. The key to this is actually quite simple. So I will..

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Social Media Integrate and Interact

Posted on March 2, 2012 | Updated August 5, 2018 by Tracey Rickard
Social Media Strategy

These days a Social Media Strategy is vital It starts with your website.  Most businesses are turning to blogging to create good quality, live content.  Writing articles about your business and your knowledge will build credibility and help you to..

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