Why do WordPress sites do so well in the search engine rankings?

WordPress and search engine rankings

Plenty of statistics continue to indicate the dominant position of WordPress among the web’s content management systems (CMS). Did you know that the WordPress CMS powers almost three in 10 websites online and that it enjoys a 59.4% market share among CMSs?

With big brands ranging from CNN and NASA to Forbes and eBay having used WordPress for their own websites, there are various reasons why this CMS remains so popular and respected.

One of those reasons is the ability that WordPress gives website owners to achieve strong rankings in the search engines. Here are just a few reasons why hiring a skilled and experienced WordPress designer like myself to build your business’s site on this platform could be one of the best decisions you ever make for your brand’s search engine optimisation (SEO) performance.

It’s open-source

The open-source nature of WordPress doesn’t just mean that any developer in the world can use it – it also means the list of features and capabilities that can be incorporated into your WordPress site is almost endless.

So, whatever Google does to its search engine algorithms and whatever new SEO best practices emerge, choosing WordPress enables you to quickly adapt your site to these trends.

It’s easy to adjust on-page SEO

WordPress is a wonderfully straightforward CMS to use, even for those with no real technical knowledge of web design or development.

For example you have the option of using the Yoast SEO plugin, which handles the likes of robots.txt and XML sitemaps and can provide you with a breakdown of potential ways to enhance your site’s on-page SEO.

Title tags and headings can also be conveniently modified

Some of the most basic SEO elements of your website are its title tags and headings, which can be modified in the WordPress content editor.

When it’s time to add content, all that you have to do is go to ‘add page/post’ and first add a title, which will be coded as a H1 or H2 tag. This title will also be the title tag for the webpage, and it’s also easy to edit the URL structure without touching any of your site’s coding.

There’s plenty of scope to optimise content

Take a look at WordPress’s Visual Rich Text Editor, and you will find a lot of options for optimising the content of your site to attract the attention of the search engine spiders.

You can bold and underline words, link to other internal or external web pages, upload image alt tags, add additional heading tags, embed YouTube videos and add Facebook and Twitter feeds, to give you a sense of just some of the possibilities.

Social media support is incorporated

It’s easy to forget that social media signals such as likes, reviews and shares on platforms like Facebook and Twitter can also support your efforts to boost your brand’s search engine rankings.

While such social signals don’t directly affect search engine rankings, they do exercise an indirect influence by helping to boost your website’s online visibility and traffic and enhance brand recognition and authority.

This is why it’s so great that WordPress provides various solutions – such as jetpack sharing and SumoMe – so that you can encourage site visitors to share your content via the major social platforms.

Place your trust in me as your WordPress designer

With WordPress having dominated the web for a decade now while continuing to add new features for enhancing a site’s SEO profile, I really don’t think you could make a better choice of CMS when you want to build a site that performs well in the search engines from the beginning.

Why not contact me today to discuss what I could do for your brand as your chosen WordPress designer?

© Copyright protected by Copyscape.